Promotion

Promotion

Fall 2017 Guide Cover

Promotion - Art Buzz June 2016

Paradise City places great importance on publicity for its shows, using highly effective and innovative visuals, press kits and promotional materials. Targeted advertising, direct mail, email broadcast and social media efforts ensure great turnouts at all of our shows. We augment promotional efforts with a variety of marketing initiatives focused toward gallery directors, museum curators and professional decorators and designers. Efforts to promote you and your work do not stop with the Festivals but continue year-round.

The Paradise City Guide

Thank you for the fantastic job you do in organizing and promoting your shows. We love the Guide, your postcards, Facebook and your emails. – Exhibitor
This glossy, full color magazine is direct mailed into 60,000 homes of collectors throughout the Northeast twice a year, and distributed at all Paradise City shows. Its high production values are designed to highlight the quality and diversity of our unique exhibitors. Each Paradise City Guide is a collector’s item, enjoying pride of place on coffee tables for months on end. It also has an online presence as a digital flip-book, with a very active social media following.

Paradise City Membership

You did a great job getting the Paradise Perks promos out. I had 40 or so new people provide email addresses interested in my promotion just at this show! You also got new images up quickly on my Paradise City web page. That was great, as 2 out of the 3 rings pictured in the Paradise City Guide did sell in Marlborough and I felt it was important to offer new ones in Northampton. Promotion works! – Exhibitor
Paradise City Membership is a unique program that makes it easy for artists to tap into key marketing and business services. Among its many features, it includes automatic applications to all shows and access to powerful e-marketing initiatives including Art Buzz and Paradise Perks, sent to over 40,000 active Paradise City collectors. We receive excellent open rates on these emails and artists report more traffic on their own websites after being featured. Paradise City Membership reduces costs and paperwork and keeps you in front of a broader base of qualified collectors year-round. It frees artists to focus on what they do best – creating and exhibiting unique fine and functional art.

All artists accepted into a Paradise City show are eligible for this very popular and productive Membership option.