The Ultimate Memorial Day Weekend

Nestled in the heart of the Connecticut River Valley—right where the Berkshires meet the Green Mountains—you’ll find Northampton. It’s our home base, and it’s a bit of a hidden gem.

When Memorial Day Weekend hits, the Pioneer Valley wakes up. Think rows of local corn, world-famous asparagus, weekly farmers markets, and gardens in full bloom. But the real magic happens at the festival, where the “Number One Small Arts Town in America” plays host to hundreds of the country’s most incredible artists + makers.

Why you’ll love it here:

• It’s that rare mix of small-town cozy and big-city energy. One minute you’re in a high-end boutique, the next you’re at the neighborhood tattoo parlor or a world-class sushi spot.
• We take “farm-to-table” seriously. Whether it’s local microbrews, organic roasts, or a meal grown just down the road, it’s as fresh as it gets.
• Main Street in Northampton is made for wandering. Grab a cocktail, duck into a gallery, or snag a table for some alfresco dining as the sun sets.

Stay an extra day (or two): Hit the Five College art museums, hike the Holyoke Range for the views, or white-water raft the Deerfield River. Whether you’re biking through the farmlands or taking in the view from Mount Sugarloaf, there’s no better place to kick off summer. Pack a bag, grab your walking shoes, and come see why we’re so proud to call this place home.